Trademark Valuation: A Tool for Brand Management (Second Edition)

Unlock the full potential of your brand with 'Trademark Valuation: A Tool for Brand Management (Second Edition)'. This essential guide offers an in-depth exploration of trademark valuation techniques, providing clear, practical strategies tailored for brand managers, intellectual property professionals, and business owners. Featuring comprehensive methodologies, real-world case studies, and actionable insights, this book empowers you to make informed decisions and maximize the value of your brand assets. Presented in a durable hardcover format and standard textbook size for easy reference, this edition is a must-have addition to any professional library.