Sports and Entertainment Marketing (4th Edition)

Unlock the secrets to successful sports and entertainment marketing with the 4th Edition of this comprehensive textbook. Perfect for students and industry professionals alike, this book delivers the latest insights through contemporary case studies, real-life applications, and vivid, full-color visuals that bring concepts to life. Dive into up-to-date strategies and trends that define these fast-paced industries and gain practical knowledge to excel in your career. Hardcover format ensures durability for years of reference. Size: 8.5 x 11 inches.