Small Business Management (19th Edition)

Unlock your entrepreneurial potential with 'Small Business Management' (19th Edition), an essential guide expertly authored by Longenecker, Petty, Palich, and Hoy. This comprehensive hardcover textbook covers everything you need to start, manage, and grow a successful small business—from strategic planning and financial management to marketing tactics and efficient operations. Perfect for business students and aspiring entrepreneurs alike, this resource delivers practical insights, real-world case studies, and actionable strategies to help you turn your business ideas into reality. Featuring a durable, full-color design and approximately 800 pages packed with up-to-date content, it’s a must-have addition to your business library.