Principles of Marketing (Global Edition)

Unlock your potential in the world of marketing with 'Principles of Marketing (Global Edition)'. This essential textbook provides in-depth coverage of key marketing concepts, combining real-world examples with the latest strategies and best practices. Perfect for students, professionals, and entrepreneurs alike, this edition offers comprehensive chapters, clear illustrations, and practical case studies to help you master modern marketing techniques. The book features a durable paperback cover, standard textbook dimensions (approximately 8.5 x 11 inches), and crisp, easy-to-read print—making it both a practical and invaluable addition to your learning toolkit.