Principles of Marketing

Discover the ultimate guide to marketing principles with 'Principles of Marketing.' Authored by renowned experts Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, and Ehsan ul Haque, this exceptional textbook delivers in-depth knowledge and practical insights tailored specifically for the South Asian market. Whether you're a student aiming to excel in your studies or a professional seeking to enhance your skills, this comprehensive and current resource is your key to mastering marketing strategies. Available in a standard A4 size and stylishly bound, it's perfect for easy reading and long-term use.