Marketing Management: An Asian Perspective (Seventh Edition)

Unlock the secrets of successful marketing in Asia with 'Marketing Management: An Asian Perspective' (Seventh Edition) by Pearson. This highly acclaimed textbook offers comprehensive insights, cutting-edge strategies, and real-world case studies tailored specifically for the dynamic Asian marketplace. Perfect for students, educators, and professionals eager to excel in marketing management, this paperback edition features a durable binding and high-quality print, making it a valuable addition to your academic or professional library. Discover proven techniques, latest trends, and region-specific examples that will give you a competitive edge in the fast-growing Asian market. Format: paperback, language: English, pages: approximately 576.