Contemporary Marketing (17th Edition)
A comprehensive guide to modern marketing principles by Boone & Kurtz
Rs 8500.00Rs 6000.00
Out of stock
Discover the latest in marketing with Contemporary Marketing (17th Edition) by Boone & Kurtz—a must-have hardcover textbook for students and professionals. This comprehensive volume presents cutting-edge marketing concepts, powerful strategies, and insightful real-world case studies to help you excel in today’s dynamic business environment. Perfect for both academic study and professional reference, its easy-to-read format makes learning effective and enjoyable. Typically sized at 8.5" x 11" with a full-color cover, this durable edition is designed to last throughout your educational and career journey. Take your marketing expertise to the next level with this essential resource.